Bad Stays Bad

Someone has finally got it-but the damage stays done:FLACKS ATTACK "DETERMINED DETRACTORS"
http://www.nytimes.com/2004/12/27/business/media/27adco.htm
BuzzMetrics, a New York-based specialist in word-of-mouth marketing,
is among the companies working to tame the internet by going after
"determined detractors," which the New York Times defines as
"persistent critics of a company or product that mount their own
public relations offensive, often online." According to Paul Rand,
managing director at Ketchum Midwest in Chicago, "One determined
detractor can do as much damage as 100,000 positive mentions can do
good." Detractors, he said, can become "reputation terrorists" who
have a personal interest in publicly criticizing a company. "These
are the folks we have to track and stay on top of," he said. "To not
do so can cost money."
SOURCE: New York Times, December 27, 2004
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